What's Going On Salons presents: Brent Friedman - Today's Audience: A Moving Target

What’s Going On Salons presents

TODAY'S AUDIENCE:  A MOVING TARGET

In the rapidly evolving media landscape, most professionals are focused on new iterations of technology, platforms and even content forms. But there is an equally important variable to consider: the audience. To fully understand the opportunities and challenges of engaging today's audience on any platform, one must consider important questions such as: How have general viewing habits changed in the last 5-10 years? Are there different audience compulsions for every media form? What has interactivity done to audience expectations?  

And what media are audiences actually willing to pay for?  

Armed with a better understanding of contemporary audiences, media professionals can deliver more personalized, meaningful content experiences that will better help them reach – and hold – their target demo. 

• 6:30 – 8:00 PM, Monday, September 12^th
• W2 Media Café Basement - #250 111 West Hastings (enter through the Woodwards Atrium)
• $10/ticket  – Please bring cash

Brent V. Friedman, Founding Partner, Electric Farm Entertainment

Brent V. Friedman wrote and produced EFE’s first two ground-breaking webseries, Afterworld and Gemini Division, for Sony & NBC.   Brent served as Executive Producer on EFE’s recent webseries, Woke Up Dead and Valemont, the latter that he also co-created for MTV. Currently, Brent is writing and producing the sequel to Valemont.

Video game projects include Command & Conquer 3: Tiberium Wars, released by Electronic Arts in 2007.   Brent served as a story consultant for SCEA in 2009 and also created the franchise reboot on Duke Nukem for 3D Realms.   Additionally, Brent is currently consulting and writing on a slate of upcoming social games for industry leaders, ngmoco and Zynga.

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The What’s Going On Salons are a series of presentations about specific areas in the rapidly changing media landscape. Designed to be entertaining, accessible, inspiring and above all, informative overviews, each salon helps busy professionals demystify and better define the digital terrain.